It seems TV producers think viewers will never tire of watching aspiring models - at any age - claw their way to the top.
So with the new reality show, She's Got the Look, supermodel Kim Alexis follows in Tyra's footsteps to uncover the industry's next big thing.
Here's the twist: the models are between 35 and 63.
So do we care to watch episodes of bickering and bitching among over-the-hill desperados?
You betcha! Bring it on, gal pal!
Soon on Channel 5.